Web design
Talk to usYou never get a second chance at a first impression, so if your current website design is just like any other, then what does that say about your brand?
In this highly saturated marketplace of generics and copycats, your website needs to stand out from the crowd. Our web designers can take your website beyond what you ever thought possible, ensuring your audience is nothing but excited, encouraged and enthralled.
We know templates can be tempting, but we believe that trust is built on the backbone of your website. If your layout is lacking, it’s difficult to navigate and your call to action (CTA’s) aren’t converting, then no matter how brilliant your message, values and offerings are, they’ll be lost. Good design matters as it reflects your brand, personality and audience and indicates how well you do business. First impressions count after all.
At Embryo, we get to the heart of who you are and the audience you want to attract, ensuring continuity between your website’s aesthetic, functionality and responsiveness. Through extensive research and top-level artistry, we create designs that boost traffic, generate leads and make your audience come back for more.
What does our web design process involve?
We’ll be your website experts, strategising every step of the design process from the initial concept and mockup to creating a user journey with a call to action, sure to engage your audience
First, we’ll create a design brief based on a collaborative discussion of your goals, target audience and brand, ensuring we understand exactly who you and your audience are, and what you want them to say about your website.
Creating the sitemap, we’ll select colour palettes that complement your branding. We’ll help you decide the main services to promote and which specific features such as mega menus and sticky navigation to integrate. All of our designs are created with development in mind.
We’ll use competitor research to find website features you love and build on this to create a better user experience (UX) for your audience
CRO is also extremely important, so we’ll ensure contact forms and CTA’s are vibrant and grab your audience’s attention
We’ll then create a mockup of your new website and present it to you, and when you’re happy and have signed it off, we’ll push it through to development.
What makes our designs different?
We don’t believe in templates. Each of our website designs are created with the client, and their audience, market and unique branding in mind.
We place great importance on UX and UI, as they motivate customers to create an account, become a subscriber, fill out a form or purchase a product.
Our strategic process prioritises research-based creativity, with proven successes in markets spanning cosmetic surgery, real estate, insurance and roofing for example.
Our account managers are proactive, forward-thinking individuals. They’ll ensure you’re kept up to date on your designs, feel comfortable giving feedback and are completely happy with the final design.
Whatever your goal, your web designs will be built with that in mind.
Branding with colour and style.
With the right web design, you can begin to boost your brand recognition the moment a user enters your website. Colour can be a powerful tool in gaining the intended reaction from your targeted audience and choosing the right ones to represent your brand is vital to success. Good use of colour can direct your visitor’s emotions the way you want, make them respond to your CTA’s, and generally increase user engagement on your site.
A colour scheme can force users to make a subconscious judgement about your site and company, so it’s important to get this right and make sure your design and colour align with your brand’s message. Colour helps the mind to process and store images, so getting this right will make sure you stay in your user’s memory.
As well as needing a consistent design across your site in terms of layout, fonts and styles, you need a consistent colour palette too. If you have a different design and different colours across the various pages of your site, you risk looking unprofessional and untidy.
People don’t trust poorly designed websites and web pages
Web users have short attention spans, so if they come onto your site and it looks shabby or inconsistent, they won’t trust you. Having an attractive and tasteful web design is going to make you look more professional, and make it look to your visitor like you really know what you’re doing.
Why work with Embryo?
We are a successful full-service digital marketing agency based in Manchester specialising in lead generation, web design and development, SEO, social media and content marketing.
There are many reasons why our website team are great to work with; we have really talented team members, we go above and beyond for our clients, and our service is second to none. But, more importantly than all of those things in terms of the website you will end up with, we are a search-led website team.
You might think that all website developers would know how to build a website that ranks well on Google, but you would be wrong. The disciplines of SEO and website development are traditionally two very separate disciplines, which has resulted in us working with some clients who have spent a lot of money getting new websites that look great but would never ever make it onto the first page of Google.
We’ve seen websites which have actually had Google’s robots blocked from crawling the site – not on purpose but purely because of a lack of awareness. The fact that our website projects are completely integrated with our search team is the #1 reason that you should choose Embryo to design and build your site.
Web design FAQs.
Responsive design is making sure that your website ‘responds’ to the size of the screen that it is being viewed on so that it still looks great when viewed on any device of any size. Desktop computers, laptops, tablets and mobile phones now come in so many different dimensions that it is impossible to just create a rigid design for certain specific screen sizes. Instead, we create websites using flexible layouts, flexible images, and CSS (cascading style sheet) which means that, whatever the screen size, the website fits that space perfectly and gives the website users a great user experience.
A lightbox is a pop-up which highlights key information or asks a user to give their details. Generally, a lightbox blocks other content on the page, and the background of the site is dimmed whilst the lightbox is bright. Usually, you have to cross off a lightbox in order to return back to using the rest of the site. You can also use a lightbox when you are showcasing items such as a video or a gallery of images, meaning that the website only loads these large or data-heavy features once the user chooses to activate them.
A wireframe is a very basic mapping out of the key pages of the website, a type of skeleton of the key features of the site. This is usually one of the first steps in a website design process and can be as “low tech” as drawing a sketch on a piece of paper. The person creating the wireframes, usually a UX designer, would draw out the specific features of the key pages on the website and map out where the key features will go.
We will communicate with our clients regularly, with project updates in weekly calls, emails, and face-to-face meetings. We will fit our communication around you – some of our clients prefer to speak regularly on the phone, some just prefer brief updates via email, and some choose to come into our office for each update.
Usability refers to how easy the site is for a user to interact with the site, and this is a cornerstone of our website design process. Some websites might look visually stunning, but be really difficult for users to actually make their way around. Because we are a search-led website design agency, our websites are all built with SEO best practices. Search engines value website usability; it is a ranking factor for how well a website performs. Therefore, we blend aesthetics with usability to create websites that look great but also perform really well.
You will see the designs at multiple stages. The first design step in our process is to create the home page designs, and then we will present these to you, and you have the opportunity to send over any amendments. Then we will work on any changes to the home page designs as well as create designs for any bespoke internal pages that we are doing for the project. Then we will go through all of these designs together, and once again you will get the opportunity to share any comments or amendments.
We want to make sure that the website is completely signed off from a design perspective before we start to develop the site, which, although requiring more work upfront, results in far fewer delays later down the line.
Yes, with Embryo you will have a dedicated, PRINCE2-certified project manager who will manage your project from beginning to end. They will be your constant port of call, they will let you know exactly what assets you need to provide, what access they need, what to expect from the project, and you will have your project updates from them too.
Yes, all websites we develop are set to work on all devices and browsers. We do robust testing to ensure that this is the case.
We can indeed, several in fact. We tend to build e-commerce sites using WooCommerce or Shopify, but our website developers have also worked with Magento and PrestaShop.
The more assets you can give us, the better. High-resolution versions of your logo and your brand guidelines are essential. Product and lifestyle photography can take a website to the next level, but stock imagery can be used if you don’t have your own images, or your business doesn’t lend itself to having its own images. Then it depends on the site, you might want to display logos of the clients you work with, any accreditation you have, and any reviews you want to display. Your project manager will create a list of all of the assets they need for your site.
We predominantly use WordPress. Why use any other? There is a reason it’s the most popular CMS in the world. It’s open-source, it’s user-friendly, it’s SEO-friendly, it’s developer-friendly, and our clients can use it with ease. You can develop a WordPress site to do just about anything you need it to do.
Our web design team looks at websites like Behance, where the best of the best designers & developers showcase their work. If you can keep up with the in design trends on Behance, you are pretty much at the forefront of design trends and technologies. Our website team are big web design geeks, they read a lot of design articles in their spare time, they look at the Awwwards website, Medium, Dribbble, Codrops…There are so many!
Yes, we can, our designers have all got a lot of experience working on company brands, be it a startup with just a company name, from a huge company re-brand. Sometimes, we have to recommend a logo redesign, because an old-fashioned logo can really ruin a beautiful new website.
Ready for a fresh look at design?
Please get in touch with our team to find out more about how our creative team can amplify your digital designs.
