Effective ways to drive PPC revenue in the January sales
January sales can create an intensely competitive market for online brands, with lots of retailers and businesses offering discounts and offers. Breaking through that noise to feel seen by customers may seem daunting, but we are here to give you tips on how to drive additional PPC revenue.
We know that PPC for eCommerce is a great revenue generator. It entails promoting your online marketplace and products via paid advertising.
That’s why it is important to get ahead, especially during busy times of the year such as January sales. This blog will give you ways to drive additional revenue with PPC in the January sales, including:
- Keyword research
- Compelling ad copy
- Increasing your PPC spend
If you’re intrigued by how to put these strategies into practise, then let’s get started.
How do offers affect PPC revenue?
PPC is one of the most important tools when it comes to the marketing world. Pay Per Click ads allow businesses to bid on keywords and display ads in search engine results and on various websites. Leveraging PPC can be a game changer in driving revenue and achieving growth.
The more clicks on an ad, the more traffic is led to that website.
Consumerism holidays are huge opportunities for businesses to rack up sales, so it is important to be ready and eager. Having a well-built and thought-out PPC strategy can increase clicks and drive sales.
Promotions and paid discounts can help you to make the most of holidays and capitalise on post-Christmas sales. For your business to have a successful January sale, it is critical to have a strong PPC campaign. If you implement the tips in this blog, the likelihood of achieving January success is increased!
3 ways to drive additional revenue
In order to get a head start on your PPC campaign and feel prepared for the January sales we recommend using 3 strategies: keyword research, compelling ad copy, and increasing your PPC spend.
Let’s have a look at them in a bit more detail.
Keyword research
Thorough keyword research is the foundation of a successful PPC campaign. Keywords that you identify should match the intent of your landing or product page, therefore keyword research search volumes help you to understand the relevancy and demand for your words.
During January sales, words or phrases such as ‘January sales’ or ‘January deals’ may be trending and relevant to your business and services. During your keyword research, you may want to think about including these into your campaigns so that customers know they are shopping for a deal.
You could even decided to dedicate a landing page to solely optimise for discounted goods during January sales. The days after Boxing Day to the 5th January are when most users are searching for these queries and wanting to make a purchase, so utilise this time.
Compelling ad copy
Crafting engaging and persuasive ad copy is essential in grabbing the attention of potential customers. By focusing on a unique and creative approach, you could use strong call-to-action phrases to increase the click rate on your PPC ads.
During January sales, you want your copy to stand out against other competitors. You also want your audience to know that they are saving money and shopping offers. Therefore, using copy to reflect this is key.
Take your keywords from step one and implement them into your PPC ad copy. Also make sure to use phrases associated with January sales. If this is a limited time offer, which most promotions during January sales usually are, then don’t forget to include this in your copywriting.
PPC Account Manager, Chelsea, shares what she thinks:
Ad copy should capture the biases released in Googles messy middle study and work on the powers that compell users to take actions on the site. Without unique ad copy your ads blend into the mix and will not perform as well. As automation continues to come through, its important your creative (ad copy) stands out from the rest
Increase your PPC spend
During January, conversion figures improve. Most people buying from you in January are going to want to participate in a sale. Therefore, you want to make their experience memorable in order for them to continue to shop with you throughout the year.
You can offer customers lower prices, better return policies, or excellent customer service – anything that offers them a good experience. There are certain times of the year that the marketing industry increases, January included, and that’s when your spending should also go up. Sometimes increasing your budget isn’t always a bad thing.
Hopefully you are feeling a bit more confident in your approach to the January sales. Having a strong PPC campaign is essential, and using the strategies in this blog can help to strengthen revenue.
If you’re still looking for some PPC campaign ideas, we have a load more blogs that can offer some help.
