LinkedIn Facts & Stats You Need To Know

LinkedIn has become the go-to platform for job seekers, recruiters, and businesses alike. In a social media landscape that is constantly changing, or always in the news (or in TikTok’s case, a bit of both), LinkedIn has quietly gone about its business and become one of the most engaged platforms in the world. From helping brands and personalities build communities to helping job seekers land their next dream role, LinkedIn is currently the unshakeably dominant B2B social media platform.

However, there’s more to LinkedIn than just job postings and networking opportunities. It is a real revenue opportunity, and our paid social team have seen huge success with LinkedIn ads for many of our clients over the years. Simply put, LinkedIn is where the decision maker’s attention is, so by creating content and cultivating a brand on there, you’re sending out a significant signal to the people that may well want to invest in your goods and services.

If you’re not convinced by the power of LinkedIn then hopefully this blog changes things. Here, we’ll explore some rather interesting facts and statistics about LinkedIn that you might not know. Whether you’re a seasoned LinkedIn user or are new to this platform, these facts will open your eyes with a few insights into the world’s biggest networking platform. So, let’s jump in and discover some surprising LinkedIn facts together.

How To Use LinkedIn For Business And Marketing

(Source: Masters in Marketing)

LinkedIn User Stats

• There are around 875 million users of the LinkedIn platform
• Of the 875 million, 134.5 million of these are considered ‘active users’
• LinkedIn has users in over 200 countries
• In the UK, there were around 34.9 million LinkedIn users, as of December 2022.
• The US has the most LinkedIn users at 220 million users.
• LinkedIn is available in 24 languages, including French, German, Korean, and Danish
• LinkedIn was banned in China in 2014
• Every day, 2.7 million companies post on LinkedIn
• Back in January 2018, Statista found that over 52% of LinkedIn users earned £48,000 per year or over
• There are over 58 million companies with a profile on LinkedIn.
• The average time spent on LinkedIn across all of its userbases is 17 minutes per month on LinkedIn.

LinkedIn User Demographics

• There are slightly more men than women who use LinkedIn, with 42.8% of users being female
• According to the website Statista, 60% of LinkedIn users were between the ages of 25 and 34 years old (correct as of January 2023)
• Linkedin is very popular with those who are educated to University/ College level, with over 50% of people who have a bachelor’s or advanced degree (in the US) being LinkedIn users
• The average CEO has 930 connections on LinkedIn

LinkedIn Advertising

• Advertisers spent 3.8 billion dollars on advertising on LinkedIn in 2021 (Statista)
• A report by Hubspot found that LinkedIn is 277% more effective at generating leads than other social platforms such as Facebook and Twitter
• 80% of B2B leads come from LinkedIn (according to LinkedIn)
• “Sales Navigator” is a paid feature of LinkedIn which allows salespeople to find the right companies and people to pitch their business to, and includes functions not available through the free tool such as being able to send ‘in mail’ without being connected, and be notified about companies who have recently received funding or who have been mentioned in the news.

LinkedIn for Recruitment

• 52 million people search for jobs on LinkedIn every week
• The most in-demand job roles on LinkedIn are account manager, data analyst, software engineer, and more
• The platform is heavily used by recruiters with 77% of them having a LinkedIn account
• 92% of Fortune 500 companies use LinkedIn for recruiting.
• LinkedIn has a feature called “Open to Work” that allows users to indicate that they are open to new job opportunities.

The History of LinkedIn

• LinkedIn was launched in May 2023, with the company being founded in December 2002.
• The founders of the company are Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant.
• LinkedIn is headquartered in Sunnyvale, California in USA.
• LinkedIn acquired Lynda.com in 2015 for 1.5 billion. Lynda is an online education platform where you can complete courses online and, now, upload your new accreditation directly onto your LinkedIn profile.
• LinkedIn was bought by Microsoft in December 2016 for 26.2 billion dollars.
• LinkedIn’s mission statement is to “connect the world’s professionals to make them more productive and successful.”
• LinkedIn has more than 14,000 employees worldwide.
• LinkedIn has 10 offices in the US and 26 around the world.
• The 26 offices around the world in places such as Miland, Dubai, Dublin, Tokyo, and Mexico City
• LinkedIn’s current annual revenue is in excess of 13.8 billion (Statista, 2022)
• 39% of LinkedIn users pay for LinkedIn Premium

LinkedIn Is An Essential Platform for all B2B Businesses

Well, wasn’t that fun? If you’d like to leverage this amazing B2B marketing tool, get in touch with our team of experts. We understand the importance of LinkedIn and in particular the ads feature that’s available on the platform.

We hope that these stats prove to you the importance of having a presence on this B2B social media behemoth, to learn more get in touch with our team today

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