Essential Video Marketing Stats for 2023: 30 Key Stats You Should Be Aware Of
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In the digital era, where attention spans are dwindling and information overload is the norm, Video marketing has become an essential part of many marketers’ strategies. Capturing and retaining the attention of your audience has become a daunting challenge. With its dynamic and engaging nature, video has revolutionised the way brands communicate, connect, and thrive in the online landscape.
With the rise of social media platforms and streaming services, the reach and impact of video content have increased, making it an indispensable element of any comprehensive marketing campaign.
At Embryo, Video marketing forms an important part of our marketing strategies. To learn more feel free to contact our team after you’ve read this blog by phone at 0161 327 2635 or email [email protected].
If you need any more convincing on whether video marketing should be a part of your marketing strategy or not, take a look at the following stats.
Action! 30 Video Marketing Stats That Will Have Your Eyes Glued to the Screen
1. Video marketers achieve a 54% increase in brand awareness.
Video marketers report that they have experienced a 54% increase in brand awareness. This highlights the significant impact of video in capturing and retaining audience attention, leading to greater brand recognition and visibility, especially on channels such as social media.
2. 88% of marketers report a positive ROI from video marketing.
According to 88% of marketers, they have experienced a positive ROI from video marketing. This statistic demonstrates the effectiveness of video as a marketing tool, delivering tangible returns on investment and proving its value in driving business outcomes.
3. 95% of viewers retain a message when watched through video, compared to 10% through text.
95% of viewers retain a message when watched through video, compared to 10% through text. Video’s immersive nature engages multiple senses, making it highly effective in conveying information and ensuring better message retention among viewers.
4. 84% of consumers have been convinced to make a purchase after watching a brand’s video.
84% of consumers have been persuaded to make a purchase after watching a brand’s video. Video content, either on a brand’s website or through social media, has the unique ability to evoke emotions, build trust, and provide a compelling narrative, leading to higher conversion rates and increased sales.
5. Video content generates 1200% more shares than text and images combined.
Video content generates 1200% more shares than text and images combined. The visual and interactive nature of videos makes them highly shareable, amplifying brand reach and fostering organic engagement across social media platforms. For more tips on creating engaging social media video content, look at our blog.
6. 92% of mobile video consumers share videos with others.
92% of mobile video consumers share videos with others. The mobile-friendly nature of videos encourages users to share content they find valuable, exponentially expanding the potential reach and virality of your brand’s message.
7. Landing pages with videos can increase conversion rates by up to 80%.
Landing pages with videos can increase conversion rates by up to 80%. Incorporating videos on landing pages effectively captures visitor attention, drives engagement, and nudges them towards taking desired actions, ultimately boosting conversion rates.
8. 78% of people watch videos online every week, and 55% view videos every day.
78% of people watch videos online every week, and 55% view videos every day. The popularity of video consumption highlights the immense opportunity for businesses to connect with their target audience through this preferred and widely consumed medium.
9. 92% of marketers believe that video is an important part of their marketing strategy.
This statistic reflects the consensus among marketers about the pivotal role video plays in building brand identity, driving customer engagement, and achieving marketing objectives.
10. Video drives a 157% increase in organic traffic from search engine results pages.
Video drives a 157% increase in organic traffic from search engine results pages. Optimising video content for search engines can significantly improve organic visibility, attract more qualified traffic, and boost website performance in search rankings.
11. Including video in email marketing can increase click-through rates by 300%.
Including video in email marketing can increase click-through rates by 300%. This statistic highlights the power of video to captivate and engage email recipients. By incorporating videos in email campaigns, marketers can effectively convey their message, pique curiosity, and significantly boost click-through rates, leading to higher conversions and engagement.
12. 70% of YouTube users watch videos for “help with a problem” they’re experiencing.
70% of YouTube users watch videos for “help with a problem” they’re experiencing. YouTube has become a go-to platform for seeking solutions and guidance. This presents a tremendous opportunity for businesses to create valuable, informative videos that address their target audience’s pain points, establish credibility, and position themselves as trusted resources.
13. 80% of users can recall a video ad they viewed in the past 30 days.
80% of users can recall a video ad they viewed in the past 30 days. Video ads have a lasting impact on viewers’ memory. With their combination of visual and auditory elements, video ads leave a strong impression and enhance brand recall, increasing the likelihood of future engagement and conversions. Whether through display, YouTube, TikTok or Instagram, Video ads can play a vital role in your paid media strategy.
14. 49% of marketers primarily use visual content on blogs and websites followed by social channels such as Facebook and Instagram.
Nearly half (49%) of marketers prioritise visual content on blogs and websites, closely followed by popular social channels like Facebook and Instagram. This shift demonstrates the recognition of visual content’s effectiveness in capturing attention and engaging audiences across various platforms. Visual elements break up text, enhance user experience, and make content more shareable and memorable.
15. 85% of Facebook videos are watched without sound.
85% of Facebook videos are watched without sound. The majority of Facebook users prefer to consume video content silently, relying on subtitles or visual cues. This emphasises the significance of optimising videos for silent viewing, ensuring that the message is effectively conveyed even without sound, and maximising engagement among Facebook audiences.
16. 93% of marketers use video for online marketing, sales, and communication.
This statistic highlights the widespread adoption and recognition of video as an indispensable tool in the marketing landscape. Marketers across multiple industries are leveraging the power of video to connect with their target audience, drive sales and effectively communicate their brand’s message.
17. Social media posts with videos generate 48% more views.
Videos have become a dominant form of content on social media platforms, attracting more attention and engagement than text or images alone. By incorporating videos into social media strategies, businesses can significantly amplify their reach, increase brand visibility, and foster meaningful interactions with their audience.
18. 64% of consumers are more likely to buy a product after watching a video about it.
With the increasing popularity of TikTok as a marketing channel, it is no surprise that 64% of customers are more likely to buy a product after watching a video about it. By providing in-depth product demonstrations, showcasing benefits, and sharing customer testimonials, businesses can instil confidence and influence consumer behaviour, leading to increased sales and conversions.
19. 71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the brand, service or company
The high percentage of consumers (71%) who reported having a positive impression after watching a corporate video signifies the significant impact and effectiveness of video in shaping brand perception, instilling trust, and creating a favourable image of the brand, its services, or the company itself.
20. 91% of consumers want to see more online video content from brands
The overwhelming majority of consumers (91%) expressing their desire for more online video content from brands indicates a strong consumer preference for this engaging and immersive medium, highlighting the importance for brands to prioritise video content creation to meet customer expectations, foster deeper connections, and stay ahead in an increasingly competitive digital landscape.
21. Viewers are 95% more likely to remember a call to action after watching a video.
Viewers are 95% more likely to remember a call to action after watching a video. Video content has a significant impact on viewers’ memory retention. By strategically incorporating strong and clear calls to action within videos, businesses can enhance their effectiveness, ensuring that viewers remember and act upon the desired next steps.
22. 72% of customers prefer learning about a product or service through video.
Consumers value video as a medium for acquiring information. By providing informative and engaging videos that educate customers about product features, benefits, and use cases, businesses can cater to customer preferences and deliver content for that reason.
23. 93% of businesses gained a new customer due to a video on social media.
The fact that 93% of businesses gained a new customer due to a video on social media highlights the significant impact of video content in driving customer acquisition. By leveraging the power of social media platforms to share compelling videos, businesses can effectively reach and convert potential customers, expanding their customer base and driving business growth.
24. 96% of marketers plan to either maintain or increase their video marketing budget.
This commitment to allocating resources highlights the confidence in video marketing’s ability to drive engagement, enhance brand visibility, and deliver measurable results, positioning it as a fundamental component of successful marketing strategies in today’s digital landscape.
25. TikTok Videos 7 – 15 seconds long get the most engagement.
The fact that TikTok videos ranging from 7 to 15 seconds long receive the highest engagement highlights the importance of concise and captivating content. By crafting short and impactful videos within this optimal time frame, content creators can maximise viewer engagement, increase video completion rates, and leverage the viral nature of the platform to effectively convey their message and build a loyal and enthusiastic following.
26. 40.9% of YouTube watch time comes from mobile devices.
This statistic highlights the need for content creators and businesses to prioritise mobile optimisation, ensuring that their videos are not only visually appealing but also accessible and enjoyable on smaller screens, thereby maximising reach, engagement, and the overall user experience on the mobile platform.
27. Short Form video content is increasing in demand
According to a recent survey, short-form videos are found to be the most engaging. As many as two-thirds of consumers (66%) say they pay the most attention to short-form videos—2.5 times more than long-form videos.
28. 79% of consumers prefer watching a video to learn about a product rather than reading text.
The preference of 79% of consumers to watch videos rather than read text when learning about a product highlights the power of video in delivering engaging and informative content. By creating product videos that showcase features, benefits, and real-life usage scenarios, brands can effectively educate and engage consumers, ultimately increasing their chances of making a purchase.
29. Video content can increase website traffic by 55%.
According to Databox, the ability of video content to increase website traffic by 55% showcases its potential as a powerful driver of organic reach and website visibility. By optimising videos for search engines, utilising video thumbnails, and embedding videos in relevant web pages, businesses can attract more qualified traffic, enhance user experience, and boost overall website performance.
30. 72% of businesses say video has improved their conversion rates.
The finding that 72% of businesses report improved conversion rates through video usage emphasises the effectiveness of video content in driving customer actions. By incorporating videos in marketing campaigns, businesses can create compelling narratives, build trust, and effectively guide viewers towards desired actions, resulting in increased conversions, sales, and revenue.
Summary: Video Marketing Isn’t Going Anywhere
The statistics showcased in this blog underscore the undeniable significance of video marketing in today’s digital world. From boosting engagement and conversions to increasing brand visibility and recall, video content is a crucial tool for businesses to thrive.
With consumer preferences leaning towards video and the positive impact on brand perception, embracing video marketing has become essential for standing out in a competitive landscape. By leveraging captivating visuals, compelling storytelling, and mobile optimisation, brands can effectively connect with their audience, drive meaningful actions, and achieve sustainable growth
For more information on how Embryo can help you achieve your business goals through digital marketing, get in touch with our team today.
