20 stats to influence your Google Shopping Strategy
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Google Shopping ads are a key component in successful PPC strategies; advertisers can utilise Google Shopping ads to showcase products and services in the search engine results pages (SERPs). They help to increase brand trust, generate revenue and grow online visibility.
By understanding the key Google shopping stats in this blog, you can create a Google shopping strategy that drives success for your business.
If you are looking for support with your PPC marketing, our team of PPC experts have extensive experience optimising campaigns, creating and implementing PPC strategies and so much more. Get in touch and let us help you drive results and achieve PPC success!
20 stats to influence your Google shopping strategy
Google Shopping consumer stats
- Nearly half of online shoppers stated that they use Google to discover and research new items or products. This stat shows that the platform can be used to increase brand awareness and reach.
- Almost 60% of Google shopping queries are upper-funnel, meaning users want to narrow down their search and seek specific products
- 98% of global consumers have said that they shop online. This includes all stages of the consumer journey: browsing, researching and purchasing. This shows businesses should invest in Google shopping ads if they haven’t already
- Businesses should create relevant, high-quality content for Google Shopping ads: Nearly 90% of online shoppers say that pictures and product descriptions are an important factor in the consumer buying decision
- 83% of shoppers have said that being able to make quick and easy returns is a deciding factor when it comes to purchasing, so brands need to consider this when setting up their PPC strategy
Mobile optimisation for Google shopping stats
- It is important that ads are optimised for mobile; 65% of clicks on Google’s paid search results are received from mobile devices
- 59% of online shoppers believe that being able to shop via mobile is an important factor when it comes to deciding which brand to engage with. Therefore, businesses need to invest in landing pages and ads that are mobile-friendly
- If consumers have a negative experience on their mobile, around 60% of consumers are less likely to ever purchase from that brand. This shows the need to provide consumers with mobile-optimised ads and landing pages
- Just under 2/3 of mobile users are more likely to buy from brands that customise mobile and app information to their location, so brands should consider adding this element into their strategy.
Google shopping conversion stats
- Google shopping ads are deemed effective at turning clicks into purchases when they achieve a conversation rate average of 1.91%. This benchmark is helpful for brands wanting to measure ad performance.
- Products advertised on Google Shopping that hold star ratings have been found to have a 24% higher click rate than those without star ratings. Brands should encourage consumers to leave ratings.
- Google shopping ads that have seller ratings have a 17% higher click-through rate than ads without seller ratings. Therefore, brands should focus on gathering product ratings.
- Businesses need to understand the importance of Google shopping reviews; over 90% of online shoppers say that reviews determine whether they purchase from a brand
- Google Shopping is said to have a 30% higher conversion rate than text ads, which highlights the importance of using Google shopping ads to benefit buisness.
- Google shopping ads have an average Cost per click (CPC) of $0.66, which means businesses can see a high ROI when using Google shopping ads
More Google shopping stats
- Google shopping ad spend accounts for nearly 80% of retail search ad spending, showing the importance of Google shopping in the retail industry
- Just over a quarter of titles in Google Shopping ads exceed 70 characters, whereas the majority of titles don’t use the extra space available. Businesses can use this space to gain a competitive advantage
- Google shopping ads account for 85.3% of all clicks in the online retail industry, further highlighting the power Google shopping holds in the space.
- Google Shopping receives 1.2 billion monthly searches. This is another example of why brands need to include Google shopping as part of their PPC strategy.
- 44% of consumers use voice-activated speakers to order household items online, so businesses should be aware of this when creating copy and product descriptions
Want to master your Google shopping strategy?
Here at Embryo, our PPC team are highly skilled and hold extensive experience creating award-winning campaigns and strategies for clients across various industries. If you want to achieve PPC success, we are the team for you. Get in touch today.
