20 stats about Mailchimp

Since launching in 2001, Mailchimp has been one of the leading platforms in the email marketing industry. Email marketing is a powerful way for businesses to deliver powerful messages and drive conversions.

Therefore, having a platform that helps users create and track effective email campaigns whilst also being able to integrate with e-commerce platforms is essential. Mailchimp does all of the above.

I have outlined some key statistics that show how Mailchimp is being used around the world and the results it delivers.

If you are looking for support with any aspect of your digital marketing, then please do get in touch. Our team of experts are ready to help your business grow.

Contact us

Key stats about email marketing

Before we dive into Mailchimp stats, it’s important to understand how important the email marketing industry is in general. Below are some stats that showcase the importance of email marketing in digital marketing strategy.

• By the end of 2027, the email marketing industry is expected to reach nearly $18 billion
• On average, email marketing offers an ROI of 122%, which is higher than other digital marketing channels
• Over 50% of users acknowledge that email marketing influences their buying decisions
• 8/10 of businesses surveyed believe that email marketing improves customer retention rates

Let’s get into some more stats, specifically stats about Mailchimp…

Mailchimp specifics

• Mailchimp has over 13 million users worldwide
• The platform has around 2.4 million daily active users 
• Over 600 million emails are sent via Mailchimp every day
• The platform has over 300 app integrations 
• Mailchimp has generated $800 million in revenue
• Over 744,000 companies have started using Mailchimp
• The company champions small businesses and has invested more than $15 million to help small and medium-sized businesses grow
• Mailchimp analyses over 450 million historical email campaigns in an attempt to improve personalisation recommendations
• The platform has 50+ behaviour-based triggers for personalisation
• Mailchimp holds an average >99% deliverability rate for emails
• Mailchimp users have seen up to 25x ROI 
• The platform offers 130+ high-quality email templates that users can utilise in their campaigns
• Mailchimp users have incorporated AI-generated content in over 3.1 billion emails
• Mailchimp can also be used for SMS and users have seen up to a 16.5x ROI after launching their first SMS campaign on Mailchimp
• When Mailchimp users have used email +SMS campaigns, they have seen up to a 58% higher click-through rate
• Mailchimp research has shown that e-commerce businesses that use revenue as a test metric earn 20% more from their email marketing

Want to get ahead of your competition?

Here at Embryo, we have extensive experience driving results and achieving success for numerous clients across different industries. If you need support with your digital marketing, whether that’s SEO, paid media, content, web development or digital PR, we have got you covered. Get in touch today and let’s work together to achieve your goals.

Contact us