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Callum Leonard

Callum uses his wealth of paid media knowledge and experience to spearhead the development and execution of cutting-edge paid media strategies. His years of digital marketing experience has been recognised as industry-leading, winning multiple UK-wide awards, as well as delivering significant revenue increases, regardless of industry.

Black Friday for PPC

blog

Strategy

28/08/2025

How to create a successful Black Friday paid media plan

Cal and Stephen on stage at NMF day 3

blog

Embryo In The News

PPC

19/06/2025

Global paid media strategy with Roland DG: NMF day 3

stats to help inform your next paid media strategy

blog

Stats

Social

PPC

Strategy

13/06/2025

87 stats to help you create your paid media strategy

Google logo for performance max

blog

PPC

15/11/2023

Google’s Generative AI in Performance Max: A Major Shift for PPC Advertising

PPC navy

blog

PPC

17/11/2022

Managing PPC Ecom Campaigns Over the Christmas Period & into the New Year

fallback

blog

PPC

Web design

14/07/2021

The Importance of Landing Pages

fallback

blog

PPC

Digital marketing

17/03/2021

UTM tracking: Analysing lead generation success

PPC automation

blog

Digital marketing

Best Practices

PPC

18/02/2021

Why PPC automation is necessary for success

fallback

blog

Digital marketing

PPC

23/12/2020

The Biggest Changes We Saw On Google Ads In 2020

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