23 Statistics about Spotify

Since launching in 2008, Spotify has created a reputation as the world’s number one audio-streaming subscription service. This is despite competing with Amazon Music, Apple Music, SoundCloud and many more.

So what makes Spotify so great?

Some key features are:

  • Personalisation – Spotify has a series of features ensuring each user’s unique experience. Features like Daily Mix, Discover Weekly and their yearly Wrapped playlists, are all formed from its algorithm identifying exactly what type of music and artists users want to listen to.
  • Pricing model – Spotify offer a free account which requires users to listen to ads, this then allows users to try the platform before committing. They also have group accounts for couples, households and families.
  • Social sharing – Spotify makes it easy for users to share their music with friends and family, they can even invite other users to collaborate on playlists with them or start Jams which is a great feature for office music. With the annual Wrapped playlist users can also share imagery and videos on social media from their accounts, showing what they listen to most.

Now you know what makes Spotify number one, here are some stats about the platform and its users.

Stats about Spotify users

Stats about Spotify content

So that wraps up this blog on Spotify statistics. Want to discover more stats about digital platforms? Take a look at the content below:

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