33 Shopify stats you need to know (updated for 2024!)

As one of the biggest eCommerce platforms, sometimes absorbing and understanding Shopify stats is the easiest way to fully get your head around Shopify and all its built-in marketing tools. That’s why we’ve rounded up 33 statistics to show you just how powerful this platform can be.

At Embryo, we’re no stranger to Shopify – nor its power. Our leading web development team can help you unlock the growth potential of your Shopify store, so you can reach a bigger audience, skyrocket your sales and most importantly, set yourself apart from the competition.

Contact us

Revenue and Sales

1. In the second quarter of 2024, Shopify’s revenue was a whopping $2 billion dollars
2. In Q1 2024, the platform’s revenue increased 23% to $1.9 billion compared to the prior year – translating into year-over-year growth of 29%
3. Shopify merchants generate over $300 billion in economic activity annually
4. In the first three months of 2024, total B2B sales by merchants on Shopify were up 130% year-over-year
5. Subscription Solutions revenue increased 34% to $511 million in Q1 2024, driven by the number of merchants and the pricing increases on Shopify’s standard subscription plans
6. In Q2 2024, this number increased to $563 million
7. Shopify handles 10,978 requests every single minute

Global Reach

1. Businesses in more than 175 countries use Shopify as their chosen eCommerce platform
2. Shopify allows merchants to create online stores in 20 different languages
3. 30% of US online stores use Shopify, making it the country’s largest e-commerce platform
4. Shopify owns 21% of the eCommerce market in Brazil
5. Globally, there are more than 4.6 million Shopify stores
6. This equates to over 700 million shoppers served by Shopify
7. Shopify also ranks as the 10th most popular brand among global services
8. Apparel is the most popular category on the site, with over 500k Shopify stores selling clothing items

Influence and Shares

1. At the time of writing, Shopify has a market value of $107.27B
2. Shopify’s net profit margin is currently 16.4%
3. During Q2 2024, Shopify’s monthly recurring revenue increased by 25% to $169M
4. Shopify has a high organic reach, having 512,439,738 backlinks
5. They also have a high authority score of 88/100

Apps and Features

1. There are 2.4 million monthly downloads of Shopify’s Shop app
2. There are over 7000 Shopify Planet App users
3. The Shopify App Store has over 10,000 apps
4. More than 85% of Shopify merchants use apps to improve their overall performance
5. Shopify also has an ecosystem of 400+ extensibility-powered apps with features like upsells, loyalty programs, and post-purchase surveys.
6. Shopify handles 80,000 live tickets and over 95,000 interactions via its AI-powered help centre every week.

Shopify Plus

1. At the time of writing, 46,046 live sites are using Shopify Plus
2. 3,263 of these sites are registered in Britain
3. In total, there are 12,433 companies using Shopify Plus at the moment
4. 51% of Shopify Plus customers are based in the United States, 9% in the United Kingdom and 6% in Canada.
5. Looking at Shopify Plus customers by industry, Retail (17%), Apparel & Fashion (11%) and Manufacturing (9%) are the largest segments
6. The majority of customers using Shopify Plus are classed as small businesses (74%)
7. Large businesses constitute 6% of Shopify Plus users, with medium-sized businesses claiming 14% of the total

Do more with Shopify and Embryo today

Shopify is a platform with all the bells and whistles – but you’ll need an expert to help your site make noise. Reach out to Embryo today.

Contact us

Read more stats blogs:

• Stop scrolling and check out these 18 stats about screen time
• 17 stats about software development
• The state of UK HR told in 20 stats