100 digital marketing quotes to inspire you and your business

What is digital marketing? Well, it’s a way for brands to promote themselves to potential customers using the internet, including social media, as well as other forms of digital communication.

Also known as online or content marketing, it’s a type of advertising that can be delivered through multiple channels, and helps companies to endorse their products or services.

And in this day and age, when competition is stiff and businesses are always fighting for people’s attention, getting it right is more important than ever.

Inspiration comes in many forms, including titbits of advice from industry experts, storytellers, entrepreneurs and the like.

With that in mind, this round-up of 100 of our favourite digital marketing quotes will help to motivate, empower and inspire you to grow your business, or your client’s, and attract the right audience.

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1. “Advertising brings in the customers, but it is your job to keep them buying from you.” – Chet Holmes.
2. “Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky
3. “The best marketing doesn’t feel like marketing.” – Tom Fishburne
4. “Content is fire. Social media is gasoline.” – Jay Baer
5. “Ignoring online marketing is like opening a business but not telling anyone.” – KB Marketing Agency
6. “Give them quality. That is the best kind of advertising.” – Milton Hershey
7. “Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs 
8. “The pace of change means that relationship is more important than ever before.– Dave McLaughlin.
9. “Recruiting great marketers should be your number one priority.” Kipp Bodnar
10. “Clients don’t care about labor pains; they want to see the baby.” – Tim Williams
11. “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg
12. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
13. “Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund
14. “Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe
15. “Conversation with customers will increase sales, even if the product or service is never mentioned.” – George Farris
16. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
17. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan
18. “Business has only two functions – marketing and innovation.” – Milan Kundera
19. “Social media creates communities, not markets.” – Don Schultz
20. “Speak to your audience in their language about what’s in their heart.” – Jonathan Lister
21. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer.
22. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman
23. “Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” – Sam Balter, Sr.
24. “It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value.” – Dharmesh Shah
25. “Creativity is intelligence having fun.” – Albert Einstein
26. “Getting the like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer
27. “You can’t sell anything if you can’t tell anything.” – Beth Comstock
28. “You cannot buy engagement. You have to build engagement.” – Tara-Nicholle Nelson
29. “Sometimes reality is too complex. Stories give it form.” – Jean Luc Goddard
30. “Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” – Rand Fishkin
31. “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” – Peter Drucker
32. “Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi
33. “Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee
34. “Commit to a niche; try to stop being everything to everyone.” – Andrew Davis
35. “People spend money when and where they feel good.” – Walt Disney
36. “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” – David Meeran Scott
37. “Marketing is really just about sharing your passion.” – Michael Hyatt
38. “Not viewing your email marketing as content is a mistake.” – Chris Baggott
39. “It’s important to be where your audience of potential customers is today, and where they might be tomorrow.” – Andrew Delaney
40. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
41. “Brand is just a perception, and perception will match reality over time.” – Elon Musk
42. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose
43. “Our head of social media is the customer.” – McDonald’s
44. “Being able to quit things that don’t work is integral to being a winner.” – Timothy Ferris
45.  “Just because you are the loudest, doesn’t make you right.” – Brian Halligan
46. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
47. “Don’t use social media to impress people; use it to impact people.” – Dave Willis
48. “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me’.” – Jamie Turner
49. “When taking a content-first approach, our job as marketers is not to create more content. It’s to create the minimum amount of content with the maximum amount of results.” – Robert Rose
50. “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich
51. “Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan
52. “Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu
53.  “What makes content engaging is relevancy. You need to connect the contact information with the content information.” – Gail Goodman
54. “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – David Beebe
55. “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage
56. “Less is more. Keeping it simple takes time and effort.” – Jeff Bullas
57. “My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.” – Dan Lyons
58. “Doing well with blogging is not about writing one key post; it is about performing day after day and helping a few people at a time.” – Aaron Wall
59. “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach
60. “Content, in all its forms, is the single most critical element of any marketing campaign.” – Rebecca Lieb
61. “You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.” – Jon Ball
62. “Content is king, but engagement is queen, and the lady rules the house!” – Mari Smith
63. “Never let ads write checks your website can’t cash.” – Avinash Kaushik
64. “Inspiration is the most important part of our digital strategy.” – Paul Young
65. “If you can’t measure it, you can’t manage it.” – Peter Drucker
66.  “Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” – Hecate Strategy
67. “Content is the atomic particle of all digital marketing.” – Rebecca Lieb
    
68. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt
69. “Thinking that every idea and piece of content you create must be the first of its kind is a trap.” – Sujan Patel
70. “If your content isn’t driving conversation, you’re doing it wrong.” – Dan Roth
71. “The Internet makes money for you when you build something that is real and when it matters to people!” – Darren Rowse
72. “Marketing without data is like driving with your eyes closed.” – Dan Zarella
73.  “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
74. “Discoverability equals sales in the digital world.” – Dev Chandan
75. “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith
76. “Authenticity, honesty, and personal voice underlie much of what’s successful on the web.” – Rick Levine
77. “The consumer is not a moron; she is your wife.” – David Ogilvy
78. “The difference between sales and marketing is that marketing owns the message and sales own the relationship.” – John Jantsch
79. “You can’t sell anything if you can’t tell anything!” – Beth Comstock
80. “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan
81. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki
82. “If dogs don’t like your dog food, the packaging doesn’t matter.” – Stephen Denny
83. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
84. “Market like the year you are in.” – Gary Vaynerchuk
85. “Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler
86. “Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz
87. “If you can’t explain it to a six-year-old, you don’t understand it well enough yourself.” – Albert Einstein
88. “If you don’t like what is being said, then change the conversation.” – Don Draper
89. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” – Leo Burnett
90. “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” – Roger C. Schank
91. “These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark
92. “Your goal should be to own quality time in your customer’s inbox.” – Robert Rose
93. “The cost of being wrong is less than the cost of doing nothing.” – Seth Godin
94. “Social media is about the people, not about your business. Provide for the people, and the people will provide for you.” – Matt Goulart
95. “Focus on the present. It’s the best gift you can give yourself.” – Carrie Kerpen
96. “You can’t push your sales messages on your fans too often.” – Andrea Vahl
97. “The keys to brand success are self-definition, transparency, authenticity and accountability.” – Simon Mainwaring
98. “An essential aspect of creativity is not being afraid to fail.” – Edwin Land
99. “Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” – Kristi Hines
100. “Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.” – George Lois

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