24 impressive SaaS Content Marketing stats

SaaS marketing encompasses a variety of strategies and tactics aimed at promoting software-as-a-service products. Marketing for these companies involves a blend of digital marketing techniques such as content marketing, SEO and social media.

Perhaps the most crucial for SaaS companies is content marketing as it helps educate users on the complexities of what is being offered, which is usually a challenger to what is already out there, or something which is brand new to the market.

Content marketing is always fundamental to move users through the messy middle of the purchase journey, but for SaaS companies where there is less education in general and a hunger for change in their industry, companies need to work on this to ensure they stand out and have a higher probability of securing leads.

Here are some stats Embryo has found to highlight the importance of content marketing for SaaS companies.

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Before Content Marketing, here are some top-level stats for SaaS Marketing

  • 80% of all B2B software and SaaS sales interactions are expected to be digital by 2025. (Gartner).
  • SaaS spending is less than 15% of total enterprise spending (99firms).
  • Public SaaS companies spend 80-120% of their revenue on marketing and sales (Zenpost).
  • The average SaaS business spends 9% of its annual recurring revenue on marketing (SaaS Capital).
  • 70% of SaaS companies plan to increase their marketing budget in the next 12 months (BMC).

SEO for SaaS is vital, supported by Content Marketing, here are some key stats SaaS companies report on their SEO

  • 90% of SaaS companies said SEO is a key driver of brand awareness and leads for their business. (Hike).
  • SEO is the number 1 traffic source for SaaS companies. (Mike Sonders).

Content Marketing for SaaS, the stats

  • 9 out of 10 SaaS businesses use blog posts to promote their business (SaaS Partners).
  • 18% of SaaS businesses have podcasts (DevSquad).
  • A top–performing blog post by SaaS companies generate roughly 352 visits from organic search each month. (Emily Byford)
  • 93.5% of SaaS organisations offer educational webinars. (Demio)
  • Optimizing old pages and blogs has been found to bring double the amount of leads. (HubSpot).
  • 65% of SaaS businesses spend more than $3,000 each month on content (SEMRush).
  • 75% of SaaS companies are expected to increase their content marketing budgets in 2023 (SEMRush).
  • 62% of SaaS companies post case studies to improve their traffic and build trust (Zenpost).
  • 43% of marketers publish content several times a week, with at least weekly posting considered essential for engagement (Powered by Search).
  • Companies focusing on content marketing report up to 400% growth in lead generation (Sixth City Marketing).
  • 55% of content marketers say frequent posting has a positive impact on search rankings (Powered by Search).
  • 71% of B2B marketers use webinars as a content marketing tactic (Content Marketing Institute).
  • Video content is expected to account for 82% of all internet traffic by 2022 (Cisco).
  • Creating engaging visual content consistently is a challenge for 37% of SaaS marketing professionals (Sixth City Marketing).

Finally, Social Media plays a huge role in knowing what SaaS companies do. Here are some stats on social usage among Saas:

  • LinkedIn is the most effective social media platform for B2B content distribution, used by 97% of B2B marketers (Mike Sonders).
  • 71% of consumers who’ve had a positive social media experience with a brand are likely to recommend that brand to friends and family. (LYFE Marketing).
  • Shopify had a 16% increase in customer acquisition and a 14% lower customer acquisition cost from Meta paid advertising. (Facebook).

All of the above tell us how important content marketing is for SaaS companies in 2024. With such a considered purchase, it’s vital that new challenge companies can answer all of their customers’ questions to gain their trust in the solution being proposed.

If you’re a SaaS brand, or if you’re simply interested in learning more about content marketing or any other Embryo digital marketing services, you can get in touch with us for a free consultation.

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