Event marketing agency
Great event marketing does more than just increase attendance. It drives results before, during, and long after the event ends, turning single moments into months of marketing momentum. Get more from every opportunity with our event marketing services.
Whether you have a speaking engagement in the works or run a regular conference calendar, events can be some of your biggest income streams. By treating them as full-funnel marketing campaigns, you can unlock extended business value that far surpasses your initial investment.
Acting as an extension of your event team, we make sure every moment counts. We help you drive maximum attendance from your ideal target audience on the day, while connecting that live experience to a wider campaign that sustains interest and builds your sales pipeline long after the doors close.
To make this happen, Embryo’s events and content marketing specialists take a highly targeted, multichannel approach. By connecting every stage of the attendee journey, we amplify your event’s reach and generate real business outcomes.
Our event marketing services.
- Events marketing strategy with full-funnel campaign planning aligned with business goals.
- Landing pages and website integrations with specialist web design and development services.
- Performance-focused content marketing that ranks high, reaches the audiences that matter, and amplifies your event.
- Organic social to maintain momentum throughout the campaign and build brand credibility along the way.
- Digital PR services that win attention for your event and reach a broader audience of key decision makers.
- Applying paid social to drive pipeline and engage prospects on their journey through the sales funnel.
- Creative design services for striking visual assets, paired with professional videography and photography to capture live footage for ongoing content.
- Speaker and keynote support, with skilful content writing to support speech and deck creation, establishing you as a thought leader.
- Strategic sales enablement after the event, following up with the right people on the right channels to move prospects along.
What our clients say:
Make your events work harder.
Embryo is an events marketing agency that drives lasting impact from every opportunity – filling your sales funnel and maximising ROI along the way.
Defining what success looks like from initial promotion through to the post-event follow-up. If concept and campaign creation is needed, we’ll deliver it – including theme development that aligns with your wider goals.
We’ll work with you to establish the right marketing channels and how to leverage the most effective formats for your event, as well as shape the core event messaging and a proposition that speaks to your key attendees.
Driving footfall before the doors open and attracting high-value delegates, establishing the right balance between quantity and quality to set the foundation for what comes next.
We’ll identify key attendees or personas that you want on your guest list. Then we’ll reach them with a range of tactics, including optimised website pages, social campaigns, targeted ads, email nurture series, and digital PR.
Creating impactful event collateral and on-the-day assets to help you produce an event that lasts long in the memory of those who attend.
We can develop key messaging and designs for banners, stands, slide decks, and more, with live content capture and organic social that brings your event to life outside the room as well as inside it.
What happens after the event is often overlooked. We’ll help you maintain momentum with strategic lead nurture sequences that keep high-value conversations flowing.
We’ll repurpose content captured and insights delivered on the day into powerful thought leadership, ranging from whitepapers and reports to articles and follow-up materials for sales.
Our approach to results-driven event marketing.
From conferences to roundtables, webinars to live panels – whatever your event format looks like, we take the same strategic approach. The result is event marketing that goes the distance, feels effortlessly aligned with your brand, and engages your audience at every stage.
Redefine what ROI looks like for your events.
Alignment with your business goals is essential from the start. We use them to guide every decision – making sure each opportunity is fully leveraged to affect key KPIs, like cost per lead, pipeline generated, and return on event spend. This not only ensures every aspect of the campaign is results-driven, but bridges the gap between marketing and sales at the event.
Our event marketing specialists keep your goals front and centre throughout. Using our events and content marketing services, we increase attendance and unlock long-term value from every business activity you invest in.
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Transforming live industry events into evergreen thought leadership assets for a specialist compliance and litigation law firm.
FAQs.
What does an event marketing agency do?
When deployed effectively, an event marketing agency wraps tailored marketing strategies, targeted digital promotion, and brand-aligned messaging around your event. Our aim is to help you attract and convert the right attendees with content and performance-marketing channels, deployed strategically across your event timeline as one cohesive approach.
We aren’t a logistics or build partner, but we can work seamlessly with your chosen vendor as part of our event marketing services.
What are the benefits of event marketing?
Event marketing turns simple dates in the calendar into powerful brand experiences for both attendees and those following along online. By strategically deploying digital marketing techniques across the entire event lifecycle, we hit specific KPIs and keep your audience continuously involved. This approach transforms brief exchanges into lasting relationships, boosting brand trust and shortening your sales cycles.
Ultimately, a strong event marketing strategy unites your target audience, generates high-quality leads, and drives your broader business goals.
When should you start planning an event marketing campaign?
Ideally, you should have an annual calendar that maps out key events throughout the year or, if more suited to your business, throughout the quarter. Identify your bigger or higher-value events first – these often need a 3-6 month runway of planning, promotion, engagement, and activations. If you run annual events, then planning could even begin straight after the last one.
Smaller events tend to be quicker sprints. Consider attendance size, importance, and relevance to your key business goals when determining how much planning you allocate to an event. Make enough time to warm up target accounts, run pre-event paid campaigns, and secure press opportunities.
How do you create an event marketing strategy?
Pinpoint your intended commercial or business outcome. This is your North Star, so work backwards from there and break down your strategy into the following:
- Pre-event – identifying target accounts and running targeted campaigns.
- During the event – capturing insights and content for future marketing, and delivering assets.
- Post-event – making the event go further and turning warm leads into new customers, upsells, and revenue.
What is an event marketing mix?
Much like a generic marketing mix, an event marketing mix is the strategic combination of channels used before, during, and after an event to maximise ROI. Embryo draws on in-house expertise across digital, performance, and content marketing to combine channels such as:
- Paid social
- Targeted email
- Outreach
- Organic social
- Digital PR
- Web design
- Creative design
- Content creation/repurposing
- Thought leadership
All are deployed strategically at key stages across the entire event campaign.
H3: How do you follow up with event leads effectively?
The ‘thanks for joining us’ email is nice, but on its own, it provides no further value for your attendees or your business. Embryo will help you roll out post-event nurture campaigns with high-value assets and content to keep prospects warm. By carrying on the conversation, quality leads are accelerated across the sales cycle until they’re ready to buy.
H3: How do you measure the ROI of an event?/How do you measure ROI in event marketing effectively?
Attendee numbers and stakeholder presence indicate engagement, especially for customer conferences or ticketed events. But other events might measure cost per qualified lead or sales qualified opportunities generated. Meanwhile, measuring multi-touch attribution is an effective way to see how an event touchpoint might have sped up a deal or led to a boost in the value of an existing account.
Qualitative feedback from your client-facing teams, such as sales, should also be measured to identify key goal-related KPIs. These could include quality of leads from the event, conversations that moved a prospect along the sales cycle, and collateral or thought leadership material that played a role in conversion.
Turn your events into months of marketing momentum.
Events are more than a date on the calendar – they’re an investment to help drive impactful business results. As an experienced event marketing agency, Embryo can help you get the most from them.
