Think about the last thing you Googled. Now think about which result you clicked, and why you picked that one.
A bit harder, isn’t it?
Most of us couldn’t tell you. And honestly, most of our reporting can’t either. We know exactly what our audience typed. We have almost no idea what happened in the four seconds after the results loaded.
That’s what this resource is about.
SERP Psychology is a strategic approach that prioritises how humans interact with search results, rather than how algorithms rank them.
Explaining the most common cognitive biases, brand loyalty, and where users’ eyes typically go when they see over 40 SERP features at once- this is not one to miss.
