The United Kingdom is the third largest e-commerce market globally in 2026, behind China ($1.38tn) and the USA ($1.34tn). Over the last 5 years, customer acquisition cost (CAC) has also increased by roughly 60%, mostly due to advertisers being at the mercy of the platforms. We know brands need direction in an industry where there is a strategic shift to AI-elevated delivery and the enablement for greater commercialisation.
We’ve combined extensive research with the expertise of the Embryo team to bring you this e-commerce report, filled with valuable insights and expert analysis.
Just like all of our other resources, this is resource is a team collaboration, with insight and top tips from our organic and paid service experts.
Inside, readers can expect:
👉 Cart recovery strategies
👉 Supertool analysis, and an opportunity to request your own
👉 AI visibility checklist
👉 Predictions for 2027
