Meta Ads
Talk to usIn a world where your audience is constantly scrolling, sharing, and discovering, Meta Ads are one of the most effective ways to get your brand in front of the right people at the right time. Utilising this platform strategically can massively increase brand awareness and, in turn, revenue: that’s where Embryo comes in.
We’re an award-winning Meta Ads agency, specialising in building targeted, analytical, and creative strategies that align with your wider marketing goals. By balancing technical expertise with standout creative and underpinning every decision with robust data, we ensure your campaigns are optimised to deliver the best possible results.
As a core part of our paid media services, Meta Ads allows us to meet your customers where they spend 4+ hours of their day, helping you achieve your goals and targets.
Get in touch with our team today to find out how our Meta Ads services can help grow your business.
Ready to claim position 1?
If you’re excited to enhance your web copy, then ask us
for a free SEO copywriting proposal today.
Turn scrolls into sales with Meta Ads.
Meta Ads allows your brand to appear across Facebook, Instagram, Messenger, and the wider Meta network, placing your business directly in front of your audience as they scroll online. Whether users are discovering new brands, researching products or services, or ready to buy, Meta Ads gives you the opportunity to influence purchase decisions at every stage of the journey.
At its core, Meta Ads works by using audience signals, behaviours, and intent to show highly relevant ads to users most likely to engage. From video and carousel ads to dynamic product feeds and lead forms, the platform offers a wide range of formats designed to capture attention without disrupting the user experience.
Advanced machine learning analyses how users interact with your ads and continuously optimises delivery towards those most likely to convert. This means your budget is spent more efficiently over time, with performance improving as campaigns gather more data.
In the digital age where consumers spend hours each day scrolling Facebook and Instagram, strategic management of your Meta Ads is what will set you apart from your competitors, increasing brand awareness and generating high-quality leads or sales.
Transforming potential. Fuelling growth.
Embryo’s approach to creating Meta Ads campaigns that convert.
Our approach is built around understanding your audience, your objectives, and how Meta fits into your wider marketing strategy. It’s not just about convincing audiences that they need your product or service, but about convincing them that they should choose you over your competitors.
Creative is the new targeting.
While we utilise machine learning for broader audience reach, we let the quality of the creative determine who your audience is. We use consistent A/B testing across different formats and styles to ensure your assets are driving maximum results.
Strategic planning that targets the full funnel.
We plan Meta Ads campaigns across the entire funnel, ensuring your brand is present at every key decision-making stage.
- Top of funnel (Discovery): Driving brand awareness and exposing broad, unaware audiences to your brand.
- Middle of funnel (Consideration): Nurturing engaged audiences via traffic, ensuring your brand stays top-of-mind.
- Bottom of funnel (Conversion): Using website data and retargeting to drive conversions.
Cross-channel collaboration.
The customer journey is rarely linear. During what’s often referred to as the “Messy Middle”, users move back and forth between researching and comparing before they’re ready to convert. We align our Meta Ads campaigns with your other channels, whether that’s TikTok Ads and Google Ads or organic SEO, to ensure all strategies are aligned and that your brand remains visible and persuasive during this critical back-and-forth stage.
What you can expect from us.
We focus on building Meta Ads strategies that deliver tangible results and long-term growth. When you choose Embryo as your Meta Ads agency, you can expect:
- Custom account build and audit: Whether you’re starting from scratch or refining an existing setup, we’ll ensure your account is structured to perform effectively from day one.
- Tailored creative strategy: Implementation of new creative ideas and ongoing testing and refinement to improve revenue and ROAS.
- Advanced audience targeting: A smart mix of broad targeting, lookalike audiences, and retargeting campaigns, powered by Meta’s machine learning and real user data.
- Full-funnel campaign management: Dedicated campaigns for every stage, from awareness and “quick wins” to long-term multi-channel strategies.
- Transparent reporting and insights: Regular assessment of brand awareness, growth, and profitability to inform future scaling.
Ready to increase your brand awareness and drive sales?
Whether you’re looking to scale an existing account, launch your first Meta Ads campaigns, or align paid social more closely with your wider marketing strategy, our team is here to help.
We take the time to understand your business, your audience, and your goals, building campaigns that deliver real, measurable results rather than vanity metrics.
If you’re ready to work with one of the UK’s top Meta Ads agencies, get in touch with Embryo today.
