Measurement strategy
Talk to usIt can start to become tricky when data comes from multiple platforms and channels, measurements can quickly become fragmented, and that’s when they become difficult to act on.
At Embryo, we are a digital marketing agency that helps to bring you clarity when things start to feel confusing, turning data into insight and that insight into more confident decisions.
We approach digital marketing measurement as a growth enabler. By combining expertise from our analytics, PPC and SEO teams with our in-house super tools, we make sure measurement actively supports performance, rather than becoming a reporting exercise that just sits in the background.
Digital marketing measurement that drives action.
When measuring your data, it should help you inform decisions, not create more questions. One of the biggest challenges brands and businesses face is having access to large volumes of data without a clear understanding of how it should shape their strategy.
At Embryo, we focus on aligning that data with your commercial goals. We start by looking beyond the surface-level metrics to understand how visibility, intent and demand translate into more meaningful outcomes across channels. This allows us to identify what is driving performance and where your efficiency can be improved.
Rather than measuring channels in isolation, we take a joined-up view of performance so insights can be applied consistently across SEO, PPC and your wider digital activity.
Transforming potential. Fuelling growth.
Measuring performance before scaling activity.
When you start to scale activity without having any confidence in your measurement, this begins to create risk. By not having the right framework in place, any increased investment can start to amplify inefficiencies and, in turn, hide underperformance.
When we approach digital marketing measurement, we start by defining what success looks like for you and how that should be measured. We start by taking a look at your existing tracking and reporting, so we can make sure they reflect real user behaviour and genuine business outcomes, not just vanity metrics that might look impressive on paper but actually only give you limited value.
By doing this, our expert teams can make sure performance decisions are always grounded in evidence, meaning we can start to scale your activity with more clarity and control.
Proprietary tools that support your measurement strategy.
At Embryo, we have built a set of Supertools designed to make your data clear. Marketing measurement can quickly feel overwhelming when signals come from multiple channels, and fragmented data can leave you unsure what to focus on.
Custerdome, Bardo and Intermingle help you cut through the noise, giving you insight that actually drives action. Whether you are running PPC campaigns, Email Marketing, SEO or social media activity, these tools make sure your measurement framework is joined-up and aligned with your business goals.
Custerdome.
Our supertool Custerdome brings all your data together into a single, actionable view. It takes signals from across multiple channels and brings them together so you can easily see the bigger picture. So rather than getting overwhelmed by dashboards and numbers, Custerdome highlights for you the insights that matter most.
Custerdome shows you what is driving performance and where you should focus your time and budget. By simplifying complex data, Custerdome makes sure measurement supports decision-making rather than creating more questions.
Bardo.
Bardo provides precision at the SKU level for paid media measurement. It shows exactly which products and campaigns are performing well and which are not, allowing spend to be optimised where it delivers the most value.
This level of detail helps reduce wasted budget and supports more informed tactical decisions. Bardo ensures paid media measurement is not just retrospective, but supports confident optimisation and more controlled scaling.
Intermingle.
Intermingle gives you the ability to measure the metrics that truly matter. It goes beyond surface-level performance indicators to track visibility, intent and demand drivers across channels. Intermingle ensures your insights reflect real user behaviour, not vanity metrics.
By focusing on outcomes that genuinely impact your business, Intermingle helps you understand where to optimise and where there are opportunities to grow.
Needle.
Online visibility is no longer just about ranking well- it’s about understanding your entire industry and where you play in it.
Yet, most SEO strategies are short-sighted. They obsess over isolated metrics like page rankings, keyword density, or backlinks. And while these numbers can offer insights, they rarely offer understanding. Marketers are then left with dashboards full of stats but no real strategic direction.
Needle cuts through this digital fog.
Built in-house at Embryo, Needle is a revolutionary organic search insights tool that doesn’t just monitor your website but maps your entire industry. It’s the difference between one moment and the full story.
Turn data into growth with Embryo.
At Embryo, digital marketing measurement is embedded into how we approach performance. We help brands cut through the noise of fragmented data, turning insights into clear, actionable decisions that support growth.
By combining our analytics and expertise with our in-house proprietary supertools, we ensure measurement actively drives performance rather than sitting in dashboards collecting dust.
If you’re looking for a digital marketing agency that treats data as a growth enabler – not just a reporting exercise – get in touch with us today.
