Today, it’s been reported that YouTube are starting to test AI overviews within their search results, in order to highlight what they deem “the most relevant clips” for individual users; based upon their search.
We predict that this will not only impact user interactivity with watching longer videos in full, but may also cause a shift in search behaviour from within the YouTube platform. In theory, by delivering this type of snapshot video content, users will be delivered touristic and local content much quicker, as well as when carrying out product research related searches too.
YouTube will expand the rollout of their AI overviews test based upon the results of a small subset of YouTube Premium members’ feedback, in the US initially.
