Late last week, IG chief Adam Mosseri confirmed that Trial Reels are now available to all creators with at least 1,000 followers and an account set to “Public.”
Trial Reels are not displayed to your followers, either in the main Feed or via the Reels tab. The idea is that this will give you an unbiased assessment of content quality (without your friends and family skewing the data). While it can also help you reach a broader audience by exposing your content to more people who you aren’t connected to in the app.
Instagram has said:
Before sharing, tap the toggle to turn on ‘Trial’. After sharing your trial reel, you can find it by visiting your profile where it will appear alongside any drafts you have. Only you will be able to see that your reel is a trial. It will not be shown to other people on your profile unless you later decide to share it with everyone, and your followers won’t see the trial reel in their feed or Reels tab.
