TikTok has announced two new in-app shopping events to drive e-commerce engagement, starting with ‘Shop Locally Made’, a campaign highlighting small businesses and regional sellers.
This initiative aims to connect consumers with local businesses and deepen TikTok’s role in U.S. commerce. It also marks TikTok’s expansion into food-related sales.
Following this, TikTok will launch a 13-day “Deals for You Days” sales event from July 7-19, offering app-wide promotions to boost user spending.
