September Google Spam Update

Google has officially begun rolling out a further spam update starting September 24th. We believe this is a global update which applies to all languages. Google have noted that they anticipate this to take up to 2 weeks to complete.

As with all core algorithm and spam updates, we strongly advise holding off on any major changes to your site until the rollout is fully complete. Making site modifications during an active rollout can make it difficult to isolate the true source of any rank fluctuations.