Otterly.ai and AI Strategic Market Insights are the two latest AI-powered apps created by Semrush.
Features of the Strategic market insights app include: Competitive research, SWOT analysis, buyer personas, growth opportunities, product reports, prospect profiles and planning tools.
Semrush says: Whether researching competitors, identifying buyer personas, or evaluating growth opportunities, AI Strategic Market Insights provides a suite of AI-powered features that take the guesswork out of market research.
Otterly on the other hand helps users to monitor brand visibility, analyse/ optimise links, and track search prompt performance in response to search engines embracing AI in the SERPs.
See more info on this from Semrush below.
