New guidance for reporters at Reach publications have been warned over adding links to third-party commercial websites into articles without permission.
What does this mean for PR?
Despite the guidance, we have continued to see linking pieces of coverage for our client base across Reach sites.
We anticipate that journalists will be reluctant to link to sites in industries such as Casinos, Crypto or Gambling. However, it might depend on each individual journalist.
What does this mean for measuring success?
Link KPIs should never be a sole measure of success within PR strategies.
Whether coverage features a link or not, here are just a few benefits of an unlinked mention in these publications:
- High reach! National and Regional publications have high readership figures and that means more visibility for your brand
- Reinforcing E-E-A-T signals. Despite whether the mention is linked or not, you’re sending Google signals that your brand can be trusted
- Topical authority signals
- Building trust among core audiences
