Back in the ‘olden’ days (aka 2004), Facebook was simply a platform for users to connect with their friends online, and see updates about their lives. Fast forward over 20 years and Facebook as we know it now in 2025, is one of the largest social media platforms with over $2 billion spent in ad revenue year on year.
As new platforms evolve and continue to grow, dominating the space where Facebook was originally the top contender, we’re starting to see Facebook trying to retain their engaged audience with new features.
One of those new features is actually a returning one, with the ability to filter one’s feed to now only show content from friends. By selecting this algorithm, users can remove ‘suggested’ content from their feeds and simply browse the latest posts from their friends and family.
The feature is first being rolled out to the US and Canada but we have no doubt that it will be available worldwide in no time.
Will more original features make a return? We’ll eagerly wait the return of ‘poking’…
