Users can now search – and buy – products through Chat GPT, Open AI has announced.
ChatGPT will now offer product recommendations, images, reviews and include direct links for users to buy the products.
This doesn’t include paid-for results but instead organic search results with plans down the line for AI to feed relevant results to users based on prior searches.
What does the update mean for PR strategies?
The update emphasises the importance of product PR as part of your approach.
If you’re not already, incorporating product placements, samples and reviews into your always-on activity will be key in gaining visibility in AI search.
While backlinks were once used to judge website performance, LLMs are prioritising context and relevance of brand mentions, making product PR the perfect tactic.
To support this, expert commentary remains an important trust signal so balancing this with product PR will be key in building an authentic, trustworthy brand in the eyes of LLMs.
