Some Google Ads users have spotted that Google Ads is experimenting with a new campaign type called “Search Max”. The main premise of the new campaign type seems to eliminate the need for advertisers to manually select match types.
Instead, Google’s AI determines the most suitable match type for each search query with the aim of optimising performance. This shift aligns with Google’s focus on automation, streamlining campaign setup and subsequently enhancing efficiency. However, it will limit advertiser control in not being able to specify broad, phrase, or exact match types.
