With so many AI enhancements as part of the Advantage+ creative options on Meta, the platform have now launched AI suggested copy, based on personas.
Previously, Meta suggested copy based on the original copy inputted into the ad by the advertiser. Now, advertisers have the option to have the suggest copy variations tailored to different personas, dictated by Meta based on the nature of the ad creative and information across the account.
Whilst this doesn’t change the targeting of the ad, the new copy suggestions will help advertisers with inspiration for their ad copy, as well as test different versions to find the right one for their audience.
