How it works: Instagram has introduced a new text logo, replacing the wordmark used since 2016. The refreshed typeface adds stylised, handwriting-inspired curves to letters such as the “s”, “r” and “g”. Adam Mosseri described it as “sharper and more modern” while honouring the original.
What’s the benefit? Brands should update any Instagram logos used in social icons, email footers, websites & print to stay compliant with brand guidelines. The online reaction to the new “r” is also a useful reminder to test design changes at real-world sizes before launch.
