Instagram is experimenting with ‘lockable posts’ as a way to increase engagement. Lockable posts are posts that prompt users to ‘enter a secret code’ in order to view the content. Businesses could use this feature to increase engagement and reward ‘superfans’ by providing an exclusive code. It could also be used to offer discounts to previous customers. There’s a range of ways that brand or creator profiles could use this. At this time, Instagram has not announced if or when this feature will be rolled out.
