In recent months, we’ve seen Meta introduce ‘site links’ to their ads, available at the build stage for an advertiser to include within an ad. The added feature allows a brand to showcase multiple areas of the site, relevant to the ad, for the user to explore.
Originally, this feature was only rolled out to Facebook ads, however it’s now been announced it will also be available on Instagram.
Adding site links can increase click-through-rate as well as navigate users to other areas of a website, encouraging more customer engagement.
For an added level of tracking amongst ads, advertisers would benefit from adding custom UTM parameters to each site link for detailed analytic overview of performance in Google Analytics.
