Google’s linking improvements in AI search

What’s changed?

Google has recently announced an update to the way it links to sources and information within its AI overview and in AI Mode. 

It will now link directly within the AI response next to the relevant text, rather than linking a cluster of sources towards the end of the information provided. 

It’s also introduced a new feature, giving users the ability to preview a website when hovering over the inline link on desktop. 

Why it matters

The more relevant placement of links will help with further exploration on a subject, rather than AI responses being a ‘dead end’ to the search. 

The new preview feature will help a user decide whether to click through to a site, with Google saying “We’ve seen that people might hesitate to click a link if they’re not sure exactly where it leads — so this update will help people feel more confident about visiting helpful websites.”