Google Upgrades Existing AI Features – And Launches New Ones

Previously known as Bard, Google launched Gemini in December of 2023, with the 2.0 version of the AI model launching around one year later. Now, Google has announced that its AI overviews are also going to receive the Gemini 2.0 upgrade in America. 

Users will specifically see updates with queries related to coding and advanced mathematics, helping them to answer difficult questions. Thanks to the 2.0 version’s advanced capabilities, the response in the AI overviews is faster and of a higher quality. 

What’s more, Google is removing the requirement of a login to access AI overviews. This means that their frequency will increase, and even teens can use them.

Google has also announced that it’s launching a new shopping AI feature called Vision Match, which is available for mobile users in the United States. 

Research from the search engine suggests that people shop on Google over a billion times per day, but more than half of shoppers that were asked revealed they struggle to find a specific item of clothing they had in mind. 

As an alternative, Google has worked with its AI model to provide a solution. From now on, American users can match what they’re picturing to real-world products shown on the Search and Shopping tab.  

We spoke to James Gray, VP of Experience Marketing at Remarkable, about his opinion on the update:

Expert opinion

James Gray, VP of Experience Marketing at Remarkable

"Google’s AI Mode is more than just another search update. It marks a mega-shift in how information is discovered online. Traditional SEO is being replaced (or added to) by Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), where search engines no longer just rank content, but generate answers themselves. Visibility is no longer about ranking on page one but about becoming part of the AI’s knowledge base. AI-powered search is reducing direct clicks to websites. Users no longer need to sift through multiple results when AI Mode does the work for them. This presents both an opportunity and a challenge. Brands and content creators must rethink their approach, ensuring their content is structured for AI retrieval - leveraging multimodal search, structured data, LLMs.txt, and authoritative content to ensure they remain at the forefront of this new search paradigm. The brands that will thrive are those that adapt to this new Zero-Click Discoverability landscape, ensuring they remain at the forefront as AI transforms search forever."