Google has announced that from 10th April 2025, Google Tag Manager containers with Google Ads or Floodlight tags will automatically load a Google Tag first. This will help improve campaign performance measurement and Google has said the change will have no negative impact. Most users will see an uptick in measurement.
The change will also facilitate easier access to features such as cross-domain measurement, enhanced conversions, and auto-event tracking from within tag settings.
A core change will be the automatic enabling of “User Provided Data” collection across your events if you have accepted the Customer Data Terms of Service. It’s important to remember to check whether this aligns with your consent policy and any applicable local privacy laws such as GDPR.
