Google’s Shopping API cutoff, requiring migration to the new Merchant API is becoming urgent, as old API versions will soon stop supporting Shopping and Performance Max campaigns.
How it works:
Older API endpoints will be dismissed, meaning campaign delivery for Shopping and related assets can fail if the Merchant data feed isn’t migrated to the new API standards.
What’s the benefit:
Completing the migration ensures uninterrupted paid‑click delivery for Shopping and PMax campaigns dependent on product feed data, and helps avoid issues with ad disapprovals or loss of catalogue synchronisation.
