Google is rolling out new technical measures to protect against evolving forms of abuse, including a redirect between Google search results and the destination webpage. Clicks now pass through a google.com/goto URL first. This should make it harder for third-party tools, scrapers and AI systems to collect search results data.
Whilst the change will barely impact searchers, SEO professionals or businesses using third-party Google Search tracking tools may need to monitor their data for any changes in how these platforms collect or report it. To be extra proactive, consider checking in with your providers to see if or how this will affect you.
