Google Search Console launched a new AI powered feature this week, allowing users to configure the performance dashboard through a chat box with the AI assistant. This new feature simplifies comparing time periods, setting up a custom regex, and identifying aspects such as CTR for specific pages.
The tool is currently labelled as ‘experiment’ and will continue to be developed over the coming months. Aiming to improve accuracy and determine how effective this feature is for identifying value and areas for improvement across a website’s organic presence.