Google has announced that they’re rolling out a new filter in Search Console which will allow us to filter branded queries in Performance reports. Allowing users to check the brand/generic ratio of search visibility and clicks without having to use regex.
This feature will give marketers clearer visibility into how much traffic is driven by brand, and also a sneaky insight into what Google believes is your branded terms (as you cannot specify them within the filter).
It is not yet rolled out into every property, and it cannot provide retrospective filtering, so we can only see this from the date it is available in the property.
