The new Search Ad feature displays a traffic volume label directly under Headlines and Descriptions, revealing how much traffic an advertiser receives in Search Ads, PMax, and AI Max campaigns. However, the source of this data is unclear—it might be based on Google Ads clicks, linked GA4 accounts, or Google’s broader ecosystem signals like Chrome and Android usage. But Google has not confirmed anything on this.
This label adds social proof, potentially increasing trust and click-through rates, but raises concerns about transparency, data sourcing, and advertiser control. Advertisers may not be able to opt out, meaning competitors can see traffic volumes which could infer budget changes.
