Google has announced Google Merchant Centre (GMC) will update its click reporting to align with Google Ads. Currently, Merchant Centre counts all interactions as product clicks, however after this update clicks will be reported separately from other interactions which is similar to Google Ads. This change may impact current and historical data in Merchant Centre but it won’t affect Google Ads reporting or performance.
It has been highlighted that businesses using GMC should be aware that changes in reported clicks are expected due to this reporting update, it’s not a change in actual performance.
