How it works:
Google has rolled out the new Site Visits asset for Search and Performance Max campaigns. The feature displays a non-clickable badge underneath ads showing how many visits a website has received, using labels such as “10K+ visits last month” or “1M+ visits.” The data combines both paid and organic traffic signals.
What’s the benefit:
This adds a layer of social proof directly into ads, which could help improve trust and click-through rates. Larger brands with strong traffic volumes may especially benefit from increased credibility in competitive auctions.
