Google has rolled out a new feature which automatically extracts marketing content to ‘enhance’ and dynamically create ads. The information can be extracted through email marketing, social accounts and content.
Google will extract and showcase:
- Links to primary social media channels.
- Highlighted social media content.
- Current and upcoming sales/promotions.
- Brand images and videos.
- Brand voice and values.
With no additional effort, Google can now display information about promotions, products and social media profiles across Search, Shopping and Maps. This creates increased visibility, which has raised initial concerns around brand protection.
Every account has been automatically opted in to this feature. You are able to opt out of this through GMC’s marketing content usage options..
