How it works:
Google has announced a new bid target adjustment tool, which will begin rolling out on 6 July. The tool identifies campaigns using Target CPA or Target ROAS that are limited by budget and recommends updated bid targets based on recent performance. This is ahead of changes to Google’s bidding system taking effect in August.
What’s the benefit:
Advertisers can proactively update their bidding targets to maintain current performance and avoid fluctuations once the new Smart Bidding behaviour is introduced. Reviewing recommendations before the rollout should help deliver more consistent results.
