Google has begun integrating paid ads into its AI-driven shopping and conversational tools, allowing personalised offers to appear during AI-assisted product discovery.
How it works:
Ads appear when AI detects shopping intent during a conversation. They use your existing Search, Shopping, and Performance Max campaigns; no new campaign type needed. As users narrow their questions, relevant offers like discounts, bundles, or free delivery can automatically show up in the AI experience.
What’s the benefit:
This creates new high-intent touchpoints beyond traditional SERPs, but also reduces visibility into exactly where ads are appearing. Marketers may see incremental conversions but will need to closely monitor performance shifts, as these placements are not always clearly segmented in reporting.
