How it works:
Google is introducing a new reporting view for AI Max campaigns that brings together the search term and landing page associated with an ad interaction.
Google says the aim is to give advertisers a clearer picture of how AI Max is matching queries with their creative and destinations. The update is being rolled out alongside an expansion of AI Brief into Dutch, French, German, Italian, Japanese, Portuguese and Spanish.
What’s the benefit:
This should make AI Max easier to analyse because advertisers can see more of the path between the search query and the experience delivered.
It could be particularly useful for identifying irrelevant query/creative combinations and understanding how Google’s AI-driven targeting is influencing campaign performance.
