Google has completed its March 2025 Core Update roll-out after two weeks of implementation across search results worldwide.
Unlike other Google core updates that tend to target specific industries, we’ve seen notable shifts in search visibility across multiple sectors with sites being affected across retail, government, forums and content publishers.
In particular, we’re seeing an emphasis on how Google values forum content. While Reddit remains strong, other forums are seeing any previously gained visibility drop.
We’re also seeing penalties over programmatic content, with sites creating large volumes of programmatic content experiencing significant declines.
What now?
Now the update has rolled out, we recommend monitoring the full impact on sites and reviewing strategies.
As Google continues to prioritise AI-generated content in search results, sites impacted negatively by the update should focus on improving content quality with the focus on content designed for the end user, rather than search engine benefit.
