Google announced its second Core Update of 2025. This follows the March Core Update, which we noticed that the sites that were hit most were those producing a lot of content programatically via AI.
SEO tracking tools are already detecting fluctuations, even if many site owners haven’t yet noticed changes. This update is expected to roll out over three weeks, longer than the typical two-week period. It’s still too early to see the full impact of this Core Update, however, it’s likely to negatively impact websites with low-quality content.
At Embryo, we’ll continue to monitor the impact on our clients and the wider industry.
