Google has launched version 20 of Google Ads introducing several enhancements designed for greater campaign control and increased insights. Advertisers can now apply campaign level negative keywords within Performance Max campaigns, allowing for more granular targeting options.
Demand Gen campaigns have increased reporting detail, it is now segmented by ad network types including YouTube, Maps, Discover and Gmail. There is also an option for platform comparable conversion metrics.
API v20 also adds deeper analytics for asset groups, audience insights, reach forecasting with first party lists, sub-country and device segmentation and new YouTube Select and pause screen ad metrics.
