How it works:
Google Ads is introducing automatic end screens for video ads. After a video finishes, Google will automatically add an interactive card encouraging users to take an action, such as visiting the website. These cards are generated automatically and may replace any manually added end screens in the video ad.
What’s the benefit:
This feature helps guide viewers towards a conversion after the ad finishes. By automatically adding a call-to-action screen, advertisers can see better engagement and more conversions from their video campaigns without manually designing end screens.
