This is update allows users to automatically open the advertiser’s site in app, which could potentially inflate site traffic data. This is because users who never intended to visit the site may click on the video potentially inflating website traffic and remarketing lists. This will be crucial for anyone running Demand Gen campaigns & Performance Max as users will have to check Gmail placements, especially if you are using clicks-based bidding around peak times of the year like Black Friday & Christmas, as there might be a lot of wasted spend here.
