What’s new: This week, Google Search Console has rolled out the ability to monitor the performance of social media and video posts on Instagram, TikTok, X, and YouTube on Google Search, Discover, and Google News, worldwide.
What’s the benefit: Using these new ‘platform properties’, you’re able to track which search terms lead people to your social or video content from Google search, and see how your audience is interacting with your posts, all within Google Search Console.
You’ll need to add each platform property to your account as soon as possible so it can start collecting data. For more information on how to set your platform properties up and the reports available, please follow Google’s guide.
