Google has launched ‘Generated insights’ into GA4 detail reports to help users understand changes in the presented data. For example, if the purchase event spiked on a given day, Google will use AI to try to connect the dots and present more insights in plain language to explain why that has happened. We’re expecting to see AI being baked into the GA4 platform as we progress throughout 2025 and this is a good start for users.
Image credit: Google
